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Emerging Sales Professionals Association 
Emerging Sales Professionals Association (ESPA), a Washington State Non-Profit Corporation provides professional development training for sales staff of all skill levels and years of experience in publicly owned convention and meeting venues with a focus on training the next generation of sales leaders. ESPA is endorsed by the International Association of Venue Managers (IAVM) and by Convention Sales Professionals (CSPI) and is a CMP Preferred Provider. ESPA members include public convention and meeting venues in Oregon, Washington, Idaho, and British Columbia.
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ESP at the HIVE 

September 20, 2022
Greater Tacoma Convention Center
Leanne Calderwood ESP
Leanne Calderwood, CMP

Booking the Business:
A Rapid-Fire Sales
Toolkit for Booking
Meetings and Events

It's tough in the best of times, and as our clients return to planning meetings with shorter timelines, it can be difficult to get their attention and meet our own business objectives! In this interactive and honest session, Leanne provides a framework of how to break through the clutter, set you message apart and make you (and your product) unforgettable to your meeting planning clients.
Learning objectives:

Create a connection between our organization's
vision, brand, and sales assets

Learn the importance of diversifying our sales strategy
to nurture relationships

Rapid-fire best practices for phone, email,
​and tradeshow appearances

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Thank you to our partners!

Fern logo ESP 
Smart City logo
 Aramark logo LMG logo   Travel tacoma logo    Visit Seattle logo  Edlen logo
 Meydenbauer Center logo   GTCC logo  Seattle Convention Center logo   Vancouver Convention Centre 
Oregon CC   Wenatchee Convention Center   PNG Boise Center logo
Events Council logo   Spokane Convention Center logo   Lynnwood Convention Center logo

In participation with International Association of Venue Managers (IAVM) Convention Sales Professionals International (CSPI) logo
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