Tourism South Puget Sound

Welcome to the South Sound Tourism site, an online resource for the Pierce County tourism community. Below, you'll find the overall Pierce County brand manifesto. Below that, you can find the page for each of Pierce County's distinct regions, with images and stories from the community and local tourism-related businesses.



We create honest experiences. We construct cities with color—murals, sculptures and glass art.

We get down to earth with mountains, lakes, land and sea.

We embrace the unknown and leap headfirst, fearlessly. We test new flavors, relish rhubarb, harness hops and make a splash with spirits.

We cultivate community. Our shared pride brings us together and sets us apart.

We celebrate culture over local brews, down the fairway and from the stage.

We live life with our arms open, welcoming others to be inspired by the natural beauty that invigorates us.

We mold playgrounds for all—from mountaineers to makers and those who pine for yesteryear.

We revere our industrial identity as we nod to the future.

We are true to our roots.

We are explorers. We are storytellers. We are artists.

We are the Northwest unfiltered.


Pierce County Tourism Regions

Visitor View of Pierce County

Cultural Hub

Museums, historical sites + theaters bring unique artwork, incredible shows + gaming galore. // More

Unfiltered Adventure

Every season celebrates natural wonders and life-changing adventures at Mount Rainier. // More

Stunning Waterfront

Sparkling bays paired with waterside dining + parks make for miles of stunning waterfront. // More

Golf and Nature

Nature’s beauty is unrivaled among idyllic golf courses, parks and gardens. // More

Vintage Americana

Pure, delightful and utterly charming- the pinnacle of vintage Americana. // More

Pierce County Tourism Resources




A destination brand starts from the inside. South Sound Proud works to get the local community excited about where they live and work. 

Resources to become South Sound Proud, and show your community pride