The U.S. Open is just the beginning for Travel Tacoma + Pierce County. With the Open in the rear-view mirror, you might be asking, what's next? We will be leveraging the media attention generated by the U.S. Open with more aggressive website SEO tactics, search engine marketing and a targeted marketing campaign in Portland, Oregon.
Visitors are using the tools we've developed more and more to plan their trips. Which means we're influencing their decisions more and more - our partners are getting more eyes on their businesses and attractions than ever before. Website traffic is up 15% from 2014. We credit a new user-focused design, updated SEO, Google ads, newTripAdvisor pages and of course - the U.S. Open.
So what's next? In August, Travel Tacoma + Pierce County will launch its first take-over campaign in Portland, Oregon. This is the first campaign of its kind for Travel Tacoma + Pierce County, and we are excited to broaden our marketing scope. We will be 'taking over' Portland and it's buses, trains and a key commuter station.