Providing authentic experiences
On Nov. 7 I had the pleasure of welcoming 11 of Delta Airlines' top producing outbound Chinese travel agents to Tacoma for a Familiarization (FAM) tour.
This opportunity was the result of our delegation's hard work during the sales mission to China in September. It was exciting to give these top travel influencers a taste of what our region has to offer.
The tour included breakfast at The BITE Restaurant at Hotel Murano, a hands-on glassblowing experience at M-Space, a tour of the Chihuly Bridge of Glass and lunch at the Harmon Brewery.
This tour was strategically designed to give our Chinese visitors an authentic, educational and immersive experience. The key to selling travel product in China is providing one-of-a-kind activities that create an experiential story, giving them something they can be a part of. Tasting Northwest cuisine, blowing glass and sampling brews allowed our guests to explore another culture and learn something new about themselves.
We are excited for these visitors to take their memories and glass art back home to share with friends, family and future customers. This word of mouth promotion will effectively generate more business for Pierce County from the rapidly growing market of Chinese travelers.
Check out our brand new website in Chinese: http://www.visit-tacoma.com/index.html.
