Travel Tacoma + Pierce County is the new name of the Tacoma Regional Convention and Visitor Bureau.
Aug. 4, 2014—Tacoma, Wash — Travel Tacoma + Pierce County is the new name of the Tacoma Regional Convention and Visitor Bureau.
“This name really reflects who we are and what we do,” said President + CEO of Travel Tacoma + Pierce County Bennish Brown.
Travel Tacoma is the official destination marketing organization for Tacoma and Pierce County. It is charged with promoting Tacoma and surrounding cities in the county as a prime destination to leisure travelers, meeting planners, and tour group operators. Last year, visitors spent an estimated $981 million.
The name change comes as one of the final pieces of a larger retooling process that the organization has been undergoing since last July; a transition that included business model changes, a rebranding effort, and a new campaign — Fearless Exploration.
“We need to do everything we can to make ourselves easily remembered and recognized, ” Said Dan O’Leary, Chair of the Travel Tacoma Board, and General Manager of Silver Cloud Inn Tacoma.
This in another move that helps Tacoma and Pierce County keep pace with the industry trend of moving toward a simpler, less bureaucratic organizational brand.