Privacy Policy

Travel Tacoma is concerned about your privacy.

We want you to understand what Personally Identifiable Information Travel Tacoma + Pierce County (“Travel Tacoma”) collects about you, and how we use your Personally Identifiable Information.

What is "Personally Identifiable Information"?

"Personally Identifiable Information" (“PII”) refers to any information that identifies or can be used to identify, contact, or locate the person to whom such information pertains. This includes information that is used in a way that is personally identifiable, including linking it with identifiable information from other sources, or from which other personally identifiable information can easily be derived, including, but not limited to, name, address, phone number, fax number, email address, financial profiles, social security number, and credit card information. To the extent unique information (which by itself is not Personally Identifiable Information) such as a personal profile, unique identifier, biometric information, and IP address is associated with Personally Identifiable Information, then such unique information is also considered Personally Identifiable Information. Personally Identifiable Information does not include information that is collected anonymously (i.e., without identification of the individual user) or demographic information not connected to an identified individual.

What PII does Travel Tacoma collect and how?

On traveltacoma.com (“Web Site”), Travel Tacoma uses cookies, or functionally equivalent technology, to collect certain information from you to provide better information. For example, your location will help Travel Tacoma’s Web Site provide more relevant information for your trip planning needs.

Other information may include the Uniform Resource Locator (URL) that you just came from (whether this URL is on the site or not), which URL you next go to (whether this URL is on the site or not), what browser you are using, and your IP address. Certain features of Web Site might only be available through the use of such tools. For example, cookies help to reduce the number of times you need to enter certain information about yourself or a planned event while on the site. Cookies can also help us provide information about services that are targeted to your particular interests. Cookies are stored on your local machine, not on the site. You are always free to decline cookies if your browser has this functionality. Travel Tacoma will not link information collected by cookies to any PII.

Additionally, Travel Tacoma collects demographic data from Google's interest-based advertising through Google Analytics. As a user you can opt-out of the Google Analytics by downloading and installing the opt-out add-on for your browser

You can choose to not provide this information in your browser settings, and still have full access to the information on traveltacoma.com

Signing up using forms at Travel Tacoma

When you register to receive emails, visitor guides, or meeting planning help on our Travel Tacoma Web Site, we will ask you for certain PII such as, your address, telephone number, and e-mail address. If you use our Request for Proposal option, we will ask you for detailed information regarding your meeting requirements so that responding proposals from our members are on-target with your needs. If you send Travel Tacoma correspondence, via email, fax, or regular mail, or if other users or third parties such as businesses send us correspondence about your activities in connection with your use of the Web Site, Travel Tacoma may retain that information. Further, if any third parties provide information to us about you, we will treat that information in accordance with this Privacy Policy.

How does Travel Tacoma use PII?

We use the information you provide through the registration process: to provide you with the information and services you request: emailing or mailing information about our destination, for business partners, updating you about information on your account and in general to communicate with you on matters relating to your request. Some information that is not personally identifiable, such as your city or state, may be used in aggregate for us to conduct research.

To serve you we may provide necessary information to our member hotels, convention centers, meeting places, and other businesses to permit them to prepare proposals for you in response to your Requests for Proposals and/or provide other requested information; and to provide you with information about related services and/or products from our members.

Information that is automatically collected regarding your activities while visiting our Web Site is used to enhance your interactive experience during your visit. Use of this information helps us to better understand and immediately respond to your particular interests while you navigate our site. This information as well as demographic information derived from your registration and others may be aggregated and shared with associates and third parties, but only in aggregated form that does not contain any PII.

In addition, Travel Tacoma uses information maintained about you, and other information obtained from your current and past activities to resolve disputes, troubleshoot problems and, if necessary, to enforce our rights. At times, Travel Tacoma may review the information of multiple users to identify problems or to resolve disputes.

What choices are available regarding the collection, use and disclosure of PII?

You may at any time choose to disclose or not disclose the PII we request; however, if you choose not to disclose the requested information, we may not be able to provide you with some or all of the information or services you request.

If you do not wish to receive certain communications from Travel Tacoma such as marketing communications, you may opt out by declining the service offered or informing us that you no longer wish to receive such communications. We will use reasonable efforts to comply with your request unless such communications are necessary for the administration of your account, required by law, or necessary to protect our rights.

You have the right to request what PII Travel Tacoma stores on you. We will respond within 30, or we will explain when we will be able to respond. You have the right to request “to be forgotten” and Travel Tacoma will delete any information we have of yours. To make this request email info@traveltacoma.com.

Who does Travel Tacoma share private information with?

Travel Tacoma may disclose PII to certain intermediaries (third party services providers who do not store, retain or use your PII) solely to the extent necessary to provide the information and services you request through Travel Tacoma. These could include, sending you a visitor guide, or getting information about hotels or venues.

Travel Tacoma will disclose PII if required to do so by law, regulation, subpoena or other court order. In the event of a restructuring, sale of assets, merger, divestiture or other change of control or financial status affecting Travel Tacoma or the TRCVB that could involve disclosure of PII as an incidental result of a transfer of assets by operation of law or otherwise, Travel Tacoma will notify you prior to any disclosure of your PII and provide you with an opportunity to request that your PII be deleted from all Travel Tacoma records, or, to the extent such deletion is impractical, maintain your PII in a secured environment and not disclose your PII to any third party. Travel Tacoma will use all reasonable efforts to comply with such requests.

Travel Tacoma will not use or disclose your PII in any way except as specified in this Privacy Policy with your prior written or active e-mail consent.

How can I correct any inaccuracies in my PII or delete my PII?

You may at any time request access to the PII we have collected about you, and may request corrections or updates to that information. Travel Tacoma will make reasonable efforts to respond promptly to all such requests, but reserves the right to limit such requests to two per year per individual. You may e-mail your requests to info@TravelTacoma.com.

To opt-out of email communication, use the unsubscribe button on the bottom of the email, and you will be forgotten.

In addition, you may at any time request Travel Tacoma to delete/deactivate your PII by sending a request to the above e-mail address. Please allow at least thirty (30) days for us to fully implement such requests. In the event that we are unable to physically delete all PII, we will deactivate such information, e.g., we will maintain it in a secure area, but will not use, transfer, sell or disclose the PII to any third party.

Remarketing/Retargeting Policy

The Web Site uses the Google AdWords remarketing service to advertise on third-party websites (including Google) to previous visitors to our site. It could mean that we advertise to previous visitors who have not completed a task on our site or visited key pages, for example requesting a visitors guide. This could be in the form of an advertisement on the Google search results page, or a site in the Google Display Network. Third-party vendors, including Google, use cookies to serve ads based on someone's past visits to Travel Tacoma's Web Site. Of course, any data collected will be used in accordance with our own privacy policy and Google's privacy policy. You can opt out of Google's use of cookies by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt-out page

Travel Tacoma also works with third party vendors to serve advertising and measure campaign results. We do this digitally, through ads served on websites, and in print, with customer response cards. In these cases, information supplied to Travel Tacoma is in aggregate and there is no PII. Information given to us through third party vendors when you have sent a request through them for Travel Tacoma information. If you have requested information from Travel Tacoma, through these third parties, Travel Tacoma will maintain that information to complete your request.

User generated content

Some areas of Travel Tacoma’s Web Site allow you to provide content to us directly through public forms. If you use a forum, you expressly agree that any personal information you submit in these forums can be read, collected or otherwise used by anyone who reads the public forums.

Travel Tacoma may at times request to use user-generated content to promote the destination (such as, but not limited to, sharing Instagram pictures). Only with the user’s express consent, Travel Tacoma will share content as referred to in our User-generated content terms and conditions.

Additional Information:

This Privacy Policy only applies to information collected by Travel Tacoma. Any information you provide to, or that is collected by, third-party sites may be subject to the privacy policies of those sites, if any. We encourage you to read such privacy policies of any third-party sites you visit. It is the sole responsibility of such third parties to adhere to any applicable restrictions on the disclosure of your PII, and Travel Tacoma and affiliates shall not be liable for wrongful use or disclosure of your PII by any third party.

You should also be aware that if you submit information to chat rooms, forums or message boards such information becomes public information, meaning that you lose any privacy rights you might have in that information. Such disclosures may also increase your chances of receiving unwanted communications.

Travel Tacoma reserves the right to change this Privacy Policy at any time by posting a new Privacy Policy on the Travel Tacoma Web Site. However, if we change our Privacy Policy to permit a new use or disclosure of PII, we will not so use or disclose your PII collected prior to posting of the new policy unless we first notify you via e-mail of the new policy and provide you with an opportunity to opt out of the new use or disclosure provisions.