Travel + Golf

Thursday, October 13, 2011 1:50 PM by Kelsey Horne

puget sound takes advantage of merging markets
This year, the Seattle Travel Show is partnering with the Seattle Golf Show. The partnership is a move coming from show exhibitors and planners alike to increase awareness of their product to a wider audience, says Seattle Travel Show sales director Carl Pennington.

Golfers and their families travel often and, on average, spend 35 percent more than the general population when traveling. 

More than 70 percent of past Golf Show attendees are over the age of 35 and have attended or graduated from a university and have annual household incomes in excess of $70,000. Of those, 45 percent earn more than $100,000 per year. 

Seattle and the Puget Sound marketplace are one of the top rated areas for outbound travel in America and show planners said this partnership makes sense for the region. Attendance estimated from the past three years of the Golf Show and the Travel Expo is expected to bring the 2012 show more than 15,000 consumers. 

The TRCVB will have a pavilion booth at the show in 2012. If you're interested in speaking face-to-face with your direct market, contact Kelsey Horne at (253) 284-3253 or for more information.
Author: Kelsey Horne


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