Top 11 of 2011

Wednesday, January 11, 2012 8:53 AM by Emily Boone

Take a look at TRCVB's top accomplishments for 2011:


  1. Booked and hosted the 2011 Mother Earth News Fair, which had 30,000 delegates and an estimated economic impact of nearly $4.9 million
  2. Generated more than 168 million impressions through earned media (compared to 33 million in 2010)
  3. Volunteers donated 2,358 hours assisting visitors'an in-kind value of more than $50,000
  4. Created new Destination Video highlighting Tacoma + Pierce County
  5. Traveled to China on a Sales Mission and met with nearly 250 travel sellers and media, resulted in a visit to Tacoma by 11 of Delta Airlines? top-producing outbound travel agents
  6. Developed Pierce County Agritourism product for farmers, restaurants, wineries, breweries, hoteliers and tour operators
  7. Launched mobile version of TravelTacoma.com
  8. Held the Glass Roots cooperative sales campaign for meeting planners, which resulted in eight RFPs with a potential economic impact of nearly $900,000
  9. Leveraged cultural tourism discussions in an initiative to bring together attractions in Pierce County to collaborate and connect resources
  10. Supported 65 meeting planners and provided onsite services for 25 conferences
  11. Assisted nearly 8,500 visitors in the Tacoma Visitor Information Center, 16 percent more than in 2010
Author: Emily Boone

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