Seeing the Impact of Events

Wednesday, January 11, 2012 8:38 AM by Shauna Lunde-Stewart

new tool offers greater insight
Now it's easier than ever to measure the economic value of a prospective or booked event! With the Destination Marketing Association International's (DMAI) Event Impact Calculator, the TRCVB is better prepared to calculate the economic benefit of specific and unique events.
Backed by Oxford Economics and Tourism Economics, the Event Impact Calculator provides an industry-wide standard with three important distinctions:

  1. It's flexible: the TRCVB can run scenarios depending on the type of event, year, industry focus and financial agreements
  2. It's localized: it calculates based on city-specific information for our region
  3. It's comprehensive: both direct and indirect impacts are measured for business 

The benefit of this tool is that the TRCVB sales team, in cooperation with our members, can better quantify the value of a particular piece of business to determine our destination's offering.

According to this calculator, in 2011 the TRCVB generated at total of $8,339,816 in direct business sales, $637,848 in Net Local Tax ROI and supported 3,750 direct persons employed for events booked (not including events with no room nights). 
Author: Shauna Lunde-Stewart


comments powered by Disqus

Featured Posts

5 things to do in Tacoma this weekend

Friday, April 28, 2017 7:00 AM by Calista Klein

Happy Friday, Pierce County!
Looking for something to do this weekend? We've rounded up five great events going on around the county. From plays to farmers markets to guitar extravaganzas, you'll

Volunteer Appreciation Month 2017

Wednesday, April 26, 2017 8:00 AM by Lisa Barker

April is volunteer appreciation month and we here at Travel Tacoma + Pierce County have a lot to be appreciative of! Our volunteers help us with special projects and run our visitor information