Our First Trip to Destination Showcase Chicago

Thursday, July 14, 2011 11:09 AM by Shauna Lunde-Stewart

we gathered two rfp's and 700+ contacts
Destination Showcase Chicago is the Midwest's largest one-day event targeting conference, convention and tradeshow planners. The show exclusively features meeting destinations so planners can efficiently ?shop? cities throughout the nation in one convenient location. On June 2, the TRCVB attended Destination Showcase Chicago for the first time to meet one-on-one with meeting and event planners. We walked away from the tradeshow with two rfp's and more than 700 new contacts to prospect. 

Chicago has the second largest concentration of national association headquarters, second only to Washington, DC, so it's a strategic place to connect with key decision makers and influencers in the national meetings market. Prior to the tradeshow the TRCVB visited eight association offices to personally distribute Meeting Planner Guides and information on Pierce County as a destination.

Destination Showcase is produced by Destination Marketing Association International (DMAI). The TRCVB was entitled to extra recognition and name badge flair at the tradeshow because of our organizations involvement with this association. The TRCVB was recognized for our DMAI Accreditation and our participation with EmpowerMINT, a shared meeting planner database with other top destination marketing organizations throughout the nation. Participation in DMAI and EmpowerMINT help position Pierce County over other destinations for its commitment to professionalism and industry leadership.

Author: Shauna Lunde-Stewart


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