FREE E-Marketing Workshop

Friday, October 5, 2012 3:44 PM by Andrea Mensink

For small and/or independent businesses
Grow Your Business with Email and Social Media Marketing + Getting Started with Email Marketing
Hosted by Tacoma Regional Convention + Visitors Bureau and Visit Rainier

Oct. 23 from 9a.m.-12noon
Mill Village Motel | Eatonville
Registration: FREE
Featuring guest expert Dana Pethia with Constant Contact
Sign Me Up! rsvp@traveltacoma.com by Oct. 19
Who should attend: small and/or independent business representatives
Why you should attend: Email is a powerful marketing tool for the business owner; a tool that, when used in the right way, will dramatically increase business growth and success. Combine your email marketing with social media and you've got a killer combination!

In the first session, ?Grow Your Business with Email and Social Media Marketing? you will:

1. Learn how to build relationships that are the key to the success of your business with easy, inexpensive, and highly effective email marketing (using an email service).

2. Explore the basics of what email marketing is, why it works so well, and how it easily integrates with social networking sites.

3. Learn how to master email marketing communications. We'll take a comprehensive look at best practices and winning strategies for keeping existing subscribers engaged, and developing new relationships along the way:

  • Reach more people with your message
  • Create email campaigns that get results
  • Get your emails opened and read
  • Write compelling subject lines and copy
  • See examples of successful email campaigns
In the second session, ?Getting Started with Email Marketing?, attendees will put the skills learned in the first session into practice, and watch the Constant Contact Email Marketing product in action! Attendees will learn how simple it can be to:

  • Select an appropriate email template and create an email
  • Brand an email to match your website
  • Add images and links
  • Import contacts 
  • Segment lists, and 
  • Review and analyze reports

These seminars are great for all levels of experience in email marketing; please note that "Getting Started with Email Marketing" is a demonstration of the Constant Contact email marketing service - NOT a hands-on workshop.

Sign Me Up! rsvp@traveltacoma.com by Oct. 19

Author: Andrea Mensink

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