Destination Rebrand

Friday, October 5, 2012 3:27 PM by Andrea Mensink

Getting to the Heart of Our Customers
We surveyed overnight guests and residents to find what makes Pierce County unique from our competitors. The information identified six main themes that visitors and residents alike attribute to Pierce County: friendliness, natural beauty, affordability, convenience, urban and relaxed environment.
Two months ago, we brought these themes to focus groups consisting of community members around the county. We dug deeper and collected more specific information, thoughts and feelings about how these themes relate to Pierce County.

Our team then sat down with the research and pulled out a destination promise, essence and personality. These are statements that will become the groundwork for all future steps of our marketing, organizational, investment and development decisions. They define our key assets and what sets us apart from our regional competitors. They will become the foundation for tourism in Pierce County.

We want to share the destination promise, essence and personality, along with what we want Pierce County to be known for with you. We've constructed something we think everyone in Pierce County will see themselves in.

Come and be apart of a select pulse group to share your initial response and let us know if you can see yourself and your community in the foundation we're laying for the future of our destination messaging.

Join us at one of three pulse groups:
  • Tuesday, Oct. 15 from 3-4 p.m.
    Holiday Inn Express - Lakewood

  • Friday, Oct. 19 from 9-10 a.m.
    Best Western Premier Plaza - Puyallup

  • Monday, Oct. 22 from 9-10 a.m.
    Courtyard Marriott - Tacoma
Sign Me Up! Email Include the date/location you will be attending.
Author: Andrea Mensink


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