Alec had already visited our region during previous media FAMs and was excited to see some new sights. We went out to Chambers Bay where we had a fantastic tour with Brian Simpson. The beautiful day allowed us to showcase this prestigious course in its full glory. We also enjoyed lunch at Pacific Grill and toured the Washington State History Museum.
The i2i Group is already implementing a strategic mix of sales, media and guerrilla marketing efforts to get the word out about our region. They are actively targeting niche markets and lifestyle groups to match our unique product to the right audience. Pierce County has a great value proposition and is well suited for attracting outdoor adventure travelers, golfers and hobby enthusiasts. I look forward to welcoming these visitors to our region in the coming years!