preparing pierce county for the chinese market
The TRCVB recently contracted with i2i Group, a media consulting firm in China, to drive more tourism business to Pierce County. On August 10, I had the pleasure of touring i2i's CEO Alec Glos around town so he could get a broader perspective of what our destination has to offer.
Alec had already visited our region during previous media FAMs and was excited to see some new sights. We went out to Chambers Bay where we had a fantastic tour with Brian Simpson. The beautiful day allowed us to showcase this prestigious course in its full glory. We also enjoyed lunch at Pacific Grill and toured the Washington State History Museum.
Sandwiched in the tour was a fantastic presentation for members on how to ?Capture Your Share in the Emerging Chinese Travel Market? at the Courtyard by Marriott. Here Alec shared interesting stats (such as the fact that the average Chinese visitor spends $4,500 per person per trip) and talked about how he and his team plans to promote Pierce County to the Chinese travel market.
The i2i Group is already implementing a strategic mix of sales, media and guerrilla marketing efforts to get the word out about our region. They are actively targeting niche markets and lifestyle groups to match our unique product to the right audience. Pierce County has a great value proposition and is well suited for attracting outdoor adventure travelers, golfers and hobby enthusiasts. I look forward to welcoming these visitors to our region in the coming years!
