The newly reopened Foss Waterway Seaport played host to the Tacoma Regional Convention + Visitor's Bureau's unveiling of its new brand identity for Tacoma and Pierce County on Wednesday, with more than 200 guests on hand for the event.
In addition to a new visitor-centric logo (pictured), which now includes the word travel, the TRCVB also publicized a new marketing campaign, titled Fearless Exploration. This campaign reflects the brand promise that Pierce County is "a place to fearlessly explore a fusion of natural beauty and an accessible arts culture."
Over the next few months the TRCVB will gradually roll-out the brand and ensure that people understand what having a brand means.