As part of a month-long campaign, Travel Tacoma targeted the Metro area of Portland with print and digital advertising, promoting the destination. Messages promoted the glass-blowing arts scene, collector cars, craft beers, the waterfront and Mt. Rainier.
Saturday, Travel Tacoma hid 100 glass coasters, made with love by Tacoma Glass Blowing Studio in downtown Portland, and invited the city to the hunt and to be blown away by Tacoma and Pierce County, Washington.
More than 300 Portlandians and visitors stopped by the booth and participated in the treasure hunt. While there they saw Carla Bruno, artist at the Museum of Glass give live flame-working demonstrations.
While many had driven by Tacoma on I-5, or knew the name because of the airport they had no idea what the city had to offer. “I know the name of Tacoma from the airport,” said Julie who was visiting Portland from San Francisco, “but I’ve never been there. I might have to put it on my bucket list.”