Tacoma and Pierce County woke up this morning rebranded. Last night the Tacoma Regional Convention & Visitor Bureau revealed a whole new program to market the area to visitors.
Fearless Exploration. Those two words sum up the way the TRCVB has captured the spirit of our area, as described by visitors and locals responding to surveys. Key characteristics include: approachable, proud, relaxed, witty, and tough spirited. That last one got a lot of attention at Wednesday nights brand launch.